About the song
The artist is Elvis Presley, and the song is "What Now My Love" (Aloha From Hawaii, Live in Honolulu, 1973).
"What Now My Love" is a dramatic ballad famously performed by Elvis Presley during his iconic Aloha from Hawaii via Satellite concert in Honolulu, 1973. Originally a French song titled "Et maintenant" by Gilbert Bécaud, Elvis brought his unique flair to this melancholic and deeply emotional piece. The song’s powerful lyrics explore heartbreak and existential longing, which Elvis masterfully conveys through his passionate performance.
This live rendition was part of the first-ever global satellite broadcast of a concert, which reached an estimated audience of over a billion viewers across 40 countries. The groundbreaking event further solidified Elvis’s status as a cultural and musical legend. His performance of "What Now My Love" showcased his unmatched vocal range and commanding stage presence, leaving a lasting impression on fans worldwide.
Although the song itself did not receive individual awards, the Aloha from Hawaii via Satellite concert remains a historic milestone in music and broadcasting history. The concert album became a massive success, earning multi-platinum certifications and topping charts internationally. It is often regarded as one of Elvis’s most memorable live performances and highlighted his ability to connect with a global audience.
"What Now My Love" continues to resonate with listeners, offering a timeless message of heartbreak and introspection. Elvis’s heartfelt delivery during this live performance stands as a testament to his title as the King of Rock ‘n’ Roll.
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