“Even the Bad Times Are Good” is a vibrant slice of 1967 sunshine pop, delivered with infectious energy by British beat group, The Tremeloes. Emerging from the vibrant music scene of post-war Britain, The Tremeloes initially gained popularity as rivals to The Beatles, both bands having auditioned for Decca Records on the same day. While The Beatles ultimately secured the deal, The Tremeloes found their own success, initially covering American rock and roll hits before developing a distinct and melodic sound. They achieved mainstream success throughout the 1960s, boasting hits like “Silence Is Golden” which topped charts globally, securing their place in the British Invasion.
“Even the Bad Times Are Good” perfectly encapsulates the optimistic and carefree spirit of the era. At its core, the song celebrates the unwavering power of love. It suggests that even challenging experiences become bearable, even enjoyable, when shared with a loved one. The upbeat tempo, catchy melody, and simple yet profound lyrics create a joyful atmosphere, reminding listeners to appreciate the strength and resilience found in connection.
Upon its release, the song resonated with audiences globally, reaching number 4 in the UK charts and enjoying considerable success in Europe. Feedback from fans has consistently highlighted its uplifting and feel-good nature. Many have noted its ability to evoke feelings of nostalgia, transporting them back to the optimistic energy of the 1960s. Its enduring popularity lies in its simple message of hope and the enduring power of love to conquer all. Even today, “Even the Bad Times Are Good” remains a timeless classic, a testament to The Tremeloes’ ability to craft infectiously cheerful and emotionally resonant music.
