“Even the Bad Times Are Good” is a breezy, upbeat pop song released in 1967 by the British band The Tremeloes. Emerging from the same audition process as The Beatles (Decca famously chose The Tremeloes over the Fab Four!), the band went on to become a major force in the British Invasion sound. Unlike many of their contemporaries, The Tremeloes cultivated a more bubblegum pop aesthetic, consistently delivering catchy melodies and harmonically rich arrangements. While not reaching the stratospheric heights of The Beatles, they enjoyed considerable success, topping UK charts multiple times and charting well internationally with hits like “Silence is Golden” and “Here Comes My Baby.”
“Even the Bad Times Are Good” captures the essence of their cheerful sound. The song, with its infectious chorus and driving rhythm, speaks to the unwavering optimism of youthful love. It suggests that even when faced with hardships and difficulties, the presence and affection of a loved one can transform those challenges into positive experiences. This simple yet powerful message resonated with audiences seeking escapism and positivity during a turbulent time in the late 1960s.
The song’s enduring appeal lies in its straightforward message and undeniably catchy tune. While not a chart-topper on the scale of some of their other hits, “Even the Bad Times Are Good” remains a fondly remembered track by many fans of 60s pop. Feedback often highlights its ability to evoke feelings of nostalgia and optimism. Listeners frequently praise its sunny disposition and the way it encapsulates the carefree spirit of the era. It’s a testament to the power of simple, well-crafted pop music that continues to bring a smile to faces even decades later.
