“Even the Bad Times Are Good” is a quintessential slice of sunshine pop from British beat group The Tremeloes, released in 1967. The Tremeloes, hailing from Dagenham, Essex, initially rose to prominence as a rival band to The Beatles, famously winning a recording contract with Decca Records after both bands auditioned. While they initially covered American R&B, they evolved into a more pop-oriented sound, achieving significant success throughout the 1960s with hits like “Here Comes My Baby,” “Silence Is Golden,” and of course, “Even the Bad Times Are Good.” The band boasted impressive chart success throughout the decade, regularly placing singles in the UK Top 10.
“Even the Bad Times Are Good” perfectly encapsulates the optimistic spirit of the era. Lyrically, the song explores the idea that even during difficult or challenging periods in a relationship, the underlying love and connection can make the experience worthwhile. It suggests that shared experiences, whether positive or negative, strengthen the bond between two people and ultimately contribute to a more profound and enduring love. The upbeat tempo, catchy melody, and harmonized vocals further enhance the song’s positive and feel-good message.
Upon its release, “Even the Bad Times Are Good” resonated strongly with audiences. The song climbed the charts, becoming another hit for The Tremeloes and solidifying their place in the British Invasion scene. Its infectious optimism proved appealing, and it’s remained a popular track on oldies radio and streaming playlists ever since. Audience feedback often highlights the song’s cheerful disposition and nostalgic appeal, praising its simple yet effective message of enduring love and the power of shared experiences. It’s remembered as a vibrant and uplifting tune, embodying the hopeful atmosphere of the late 1960s.
