Conway Twitty, born Harold Lloyd Jenkins, was a pivotal figure in both rock and roll and country music, achieving remarkable success across genres. While initially aiming for a rockabilly career in the 1950s, he later found his true calling in country music, becoming a legendary artist known for his smooth baritone voice and emotionally charged storytelling. With over 55 number-one singles on the Billboard Hot Country Songs chart, Twitty’s impact on the genre is undeniable. He garnered numerous awards throughout his career, including multiple CMA and ACM awards, solidifying his place as a country music icon.
One of his most enduring songs, and arguably his signature tune, is “It’s Only Make Believe.” Released in 1958, this rock and roll ballad, co-written with Jack Nance, launched Twitty into the national spotlight. The song explores the poignant theme of unrequited love and the painful facade one puts on to conceal their true feelings. The narrator pretends to be indifferent, masking his heartbreak behind a performance of casual disinterest, hoping to somehow win the object of his affection.
“It’s Only Make Believe” resonated deeply with audiences upon its release, topping the Billboard Hot 100 chart and achieving international success. Its raw emotion and relatable lyrics struck a chord with listeners experiencing similar feelings of longing and unrequited love. The song’s enduring popularity is a testament to its universal appeal and Twitty’s ability to capture the complexities of human emotion. Even decades later, “It’s Only Make Believe” remains a beloved classic, frequently covered and fondly remembered as a defining track of early rock and roll and a crucial stepping stone in Conway Twitty’s remarkable musical journey. The emotional delivery and haunting melody continue to captivate listeners, cementing its place in music history.
