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“Action,” a blistering and iconic rock anthem, epitomizes the raw energy and glam-infused power of Sweet at their zenith, remaining one of their most electrifying and enduring tracks. A sonic explosion of pure rock and roll energy, this high-octane rocker was released as a single in July 1975 and became a significant hit. It reached number fifteen on the Billboard Hot 100 in the United States and soared to number one in Canada, demonstrating its widespread appeal and cementing the band’s status as a major force in the global rock landscape. The song’s meaning is a direct and unapologetic call for excitement, a demand for “action” in life and love that transforms a simple plea into an electrifying rock and roll manifesto.
As a standout track on the North American release of their album “Cut Above the Rest” (released as “Sweet Fanny Adams” elsewhere), “Action” further solidified its place in their impressive discography. The album showcased the band’s evolution into a harder-rocking outfit, and the song served as a powerful statement of intent. The driving guitars, the thunderous drumming of Mick Tucker, and Brian Connolly’s commanding and slightly sneering vocals created an atmosphere of pure, unadulterated energy. Sweet’s stage presence, as flamboyant as their music was powerful, perfectly embodied the spirit of the track, making it an instant classic and a staple of rock radio for decades. The iconic guitar riff and the song’s sheer sonic force are simply unforgettable.
The story behind “Action” credits the songwriting to the band members themselves – Brian Connolly, Steve Priest, Andy Scott, and Mick Tucker – highlighting their collective creative power and their ability to craft hard-hitting rock anthems. This track showcased their tight musicianship and their understanding of how to create a song that was both powerful and undeniably catchy. For Sweet, who had initially been marketed as a bubblegum pop band, “Action” represented a significant step towards a harder rock sound, proving their musical versatility. The song’s enduring appeal lies in its relentless energy and its timeless call for excitement, a feeling that resonates with audiences across generations.
For those who remember the raw power of 1970s rock, “Action” evokes a sense of pure, unadulterated rock and roll nostalgia. It reminds us of a time when music was loud, energetic, and unapologetically powerful. Brian Connolly’s commanding vocals and the band’s relentless energy offer a moment of shared electrifying memory and a comforting acknowledgment of the sheer sonic force of true rock and roll. It remains a timeless and iconic rock anthem, a quintessential expression of raw energy and the unforgettable demand for “Action.”
