“It’s Only Make Believe,” a timeless classic released in 1958, catapulted Conway Twitty to international stardom. Born Harold Lloyd Jenkins in 1933, Twitty was initially drawn to rock and roll, a far cry from the country crooner he would later become known as. Before embracing his country roots, “It’s Only Make Believe” was his breakout hit, showcasing a raw, emotional vocal delivery and a catchy melody that resonated with a generation. The song topped both the Billboard Hot 100 and the UK Singles Chart, establishing Twitty as a force to be reckoned with in the music industry. While he later transitioned to country music, earning numerous Country Music Association (CMA) and Academy of Country Music (ACM) awards throughout his career, this early rock and roll success remains a defining moment.
The song itself explores the bittersweet theme of unrequited love masked by a facade of happiness. The lyrics portray a protagonist deeply in love with someone who doesn’t reciprocate those feelings. They are forced to pretend that their affections are merely a game, “only make believe,” to protect themselves from the pain of rejection. This internal conflict, the struggle between genuine emotion and forced indifference, struck a chord with listeners.
The song’s widespread appeal stems from its relatable theme. Many listeners have identified with the feeling of longing for someone unattainable and the need to mask their true feelings. The raw emotion in Twitty’s voice, coupled with the song’s simple yet powerful lyrics, created an undeniable connection with audiences. Contemporary reviews lauded the song’s catchy melody and Twitty’s passionate performance, while modern listeners continue to appreciate its timeless quality and emotional depth, solidifying its place as a beloved classic.
