“It’s Only Make Believe,” released in 1958, is a signature song by the iconic American singer Conway Twitty, a name synonymous with both rock and roll beginnings and a later, massively successful country music career. Born Harold Lloyd Jenkins, Twitty’s early career was heavily influenced by Elvis Presley, and “It’s Only Make Believe” reflects this, showcasing his distinctive vocal style and the raw emotion that would become a hallmark of his performances. This track, written by Twitty and Jack Nance, catapulted him to international fame, topping the Billboard Hot 100 chart and selling over eight million copies. While Twitty later transitioned to country, earning over 55 number-one hits and numerous Country Music Association awards, including Male Vocalist of the Year, “It’s Only Make Believe” remains a defining moment in his career.
The song explores the heartbreaking theme of unrequited love and the painful charade of pretending to be in love with someone who doesn’t reciprocate those feelings. The lyrics paint a picture of a person deeply in love, yet forced to conceal their true emotions and engage in a fabricated relationship. The phrase “It’s only make believe” serves as a poignant reminder of the disparity between the outward appearance of love and the inner turmoil of unspoken desire.
Upon its release, “It’s Only Make Believe” resonated deeply with audiences, particularly teenagers experiencing the pangs of first love and the complexities of romantic relationships. The song’s emotional intensity, coupled with Twitty’s passionate delivery, made it an instant classic. Its enduring appeal can be attributed to its universal theme of longing and unfulfilled desire, a sentiment that continues to connect with listeners of all ages, solidifying its place as a timeless ballad in both the rock and roll and country music canons.
